Michelle Kearney
Michelle is the Editor-in-Chief of CosBeauty Magazine (CBM) and Aesthetic Medical Practitioner (AMP) and is the Managing Director of Bella Media. She is a pharmacist (University of Sydney) with over 15 years of retail and hospital experience, and also an exercise physiologist (University of NSW). Michelle wrote freelance articles for various publications before launching CBM in 1998. She writes brochures and website copy for many plastic and cosmetic surgeons and is skilled in demystifying scientific jargon for the lay person. She gave evidence at the Australian Government Inquiry into Cosmetic Surgery in 1999 and regularly presents at local and international conferences on public relations and marketing. Michelle’s expertise in the cosmetic surgery arena is extensive and she has a comprehensive knowledge of the intricacies of the industry. She has developed strong relationships with all the key players in this field and is acknowledged as an expert in medical PR and marketing. Michelle will put in place a solid marketing plan to maximise your clinic’s profile and positioning in the marketplace.