In the last 15 years, cosmetic surgery has gone from being secret women’s business to everybody’s business, thanks in large part to the likes of Cosmetic Surgery & Beauty Magazine. The magazine this month celebrates its 60th issue, marking 15 years – which in the current publishing climate is a milestone worth celebrating!

Reporting on the cosmetic beauty industry since its launch in May 1998, Cosmetic Surgery & Beauty Magazine is today recognised as the #1 authoritative information source in the country thanks to its no-nonsense approach that demystifies cosmetic beauty.

‘When I first launched the magazine 15 years ago, it was in response to the need for a reliable, authoritative source of information, rather than the whispered asides and sensationalist stories that were doing the rounds,’ says Michelle Kearney, founder and editor-in-chief of Cosmetic Surgery and Beauty Magazine and managing director of Bella Media.

‘Medical advances have played a massive part in the growth of the beauty industry, and procedures today are less invasive and more readily available, but it’s the improved patient education that has fuelled the acceptance of cosmetic medicine, and I take pride in having played a role in pioneering that.’

Today cosmetic surgery and beauty are intrinsically bound with the beauty industry. Driven in large part by the boom in non-surgical procedures, cosmetic medicine is part of almost every beauty regime, and for today’s woman (and man!), cosmeceutical skincare, anti-wrinkle injections, dermal fillers, fractional laser resurfacing and laser hair removal are all commonplace in the beauty arsenal.

In fact, statistics show that since 1997 there has been a 250 per cent increase in the total number of cosmetic procedures performed globally, and whilst surgical procedures have increased by more than 80 per cent, non-surgical procedures have exploded in popularity by more than 460 per cent*.

As editor-in-chief, informing readers of these new and emerging treatments, technologies, techniques and trends has always been at the forefront of Ms Kearney’s mind.

‘It has been great to be at the forefront of educating consumers about the industry, and empowering people to feel comfortable to do what they want with their body,’ she says. ‘It’s an indisputable fact that the future of the beauty industry is inextricably bound with medical breakthroughs and technologies that deliver results.’